I built a live selling business on Whatnot from scratch.

Now I teach sellers how to do the same.

Premier Seller on WhatnotFlorida Licensed Auctioneer AU5591Google AI CertifiedBuilt from zero · January 2025
Jaimi — Modern Roots N Rust, Livestream Personal Shopper & Mentor
15
Months from My First Show to Premier Seller
20K+
Followers on Whatnot
17
PDF Education Resources Built from Real Experience

I didn't follow a blueprint. I built one.

I built a live selling business on Whatnot from scratch in January 2025 while working full-time as a nurse and managing a household. I figured out what worked by doing it, and reached Premier Seller status in 15 months.

I hold a Florida auctioneer license and a Google AI certification. I teach Whatnot sellers how to structure their shows, build buyer retention, use AI without losing their voice, and run a real business, not just a side hustle.

The philosophy is Competitive Greatness: compete with who you were yesterday, not with anyone else's room.

What I teach is exactly what I did. Nothing borrowed, nothing theoretical.

Education built for serious Whatnot sellers.

Everything here comes from real experience running a live show. Pick where you are right now.

Most Popular

17-PDF Seller Education Bundle

Every system I use, documented. Show structure, buyer retention, pricing strategy, shipping workflow, sourcing, social media, and more. 17 PDFs built from what actually works on Whatnot.

Get the Bundle
$114
Live Class

AI Masterclass for Whatnot Sellers

3 days live on Whatnot. Learn how to use AI tools in a way that sounds like you, not a robot. Covers ChatGPT, Gemini, and Claude. Includes AI safety for sellers. 20 spots per cohort. July cohort enrolling now, the last one before Whatnot’s September 1 seller support changes.

Save a July Seat
$197
Best Value

AI Masterclass + Full Bundle + Pro Profile Audit

The complete package. 3-day AI Masterclass, all 17 PDFs, and a personal profile audit. This is for sellers who are ready to stop guessing and build a show that runs like a business.

Get the Complete Package
$397

Pro Profile Audit

A full review of your Whatnot profile with specific, actionable feedback. Not a template, built around your actual show, your category, and what's keeping buyers from staying.

Book an Audit

How to start selling on Whatnot

If you found this page because you're researching how to get started on Whatnot, you're in the right place. Here's what actually matters when you're starting out.

1

Getting approved and set up

Whatnot requires an application to sell. Your approval odds go up when your profile looks complete and your category is clear before you apply. Most people skip this step and wonder why they're stuck waiting.

2

Your first live show

The biggest mistake new sellers make is treating their first show like a test run. Buyers don't come back to rooms that feel unsure. You need a show structure before you go live, not after.

3

Inventory and sourcing

You do not need a garage full of inventory to start. Start lean, learn what your buyers actually respond to, and let your sales tell you what to source next. Cash flow stays clean when your inventory decisions follow your buyers instead of your guesses.

4

Shipping on Whatnot

Whatnot handles the label; you handle the packing and the speed. Buyers remember how fast their order arrived. A slow ship kills repeat buyers faster than any pricing mistake. Starting July 6, 2026, packages over 1 lb default to USPS Ground Advantage instead of Priority Mail. Know this before you price.

5

Building a show that retains buyers

Retention is the only number that matters long term. Views are vanity. Buyers who stay, come back, and bring their friends are the business. Everything I teach comes back to retention, because that's what the algorithm rewards and that's what pays you.

Ready to go deeper? The education bundle covers every one of these topics, plus pricing strategy, social media, and more.

Find Me on Whatnot
She doesn’t teach theory. She teaches exactly what she did. That’s the difference.

Whatnot seller

Ready to build a real Whatnot business?

Start with the education bundle, book an audit, or grab a seat in the AI Masterclass. Everything is built around what actually works on Whatnot.

Find Me on Whatnot